There are hundreds of social network platforms that exist globally, with huge and significant numbers of users. Most of the social networks tend to have a niche of users and also differ in usage depending on other factors such as their geographical locations. Most of these social networks have grown to be big corporate companies offering selling services such as advertising to their broad audience. This has resulted to most of them getting listed on different stock exchanges for the public to have their shares. In this chapter, we are going to focus on the most popular social network in 2014, based on both their statistics on registered users and also on their monthly active users.
10. Flickr – 92 Million Users
At number ten of the world’s most popular social networks, we find Flickr. It created in 2004 by Ludicorp and a year later acquired by Yahoo! It is a social network that allows users to share videos and pictures with one another. The Verge reported in March 2014 that Flickr already has over 92 million registered users, of which upload more than 4.5 million new images every day, turning Flickr to one of the most active online community platforms across social network platforms.
9. Renren – 210 Million Users
Renren which is headquartered in Beijing is a social network in China. It’s nicknamed as “The Chinese copy of Facebook” and is very popular among students in the country. By March 2014, Renren had reached over 210 Million registered users with over 58 million of them being active monthly. The platform allows users to communicate with each other, share user-generated content while at the same time play online games like in the case of Facebook. It also allows users listen to online music and shop for a wide range of shopping deals. The platform also boasts for over 2,000 Renren Connect partner website platforms that helps its users share information.
8. VK – 239 Million Users
VK or Vkontakte was created in 2006 by Pavel Durov, and it’s the second social network most used and popular in Europe, especially in countries such as Russia, Kazakhstan, Moldova and Israel. It is available in 70 languages including Spanish. VK allows users to send public or private messages, create groups or pages, upload videos or photos, and enjoy a wide gamma of games. Currently, VK has over 239 million registered users, with over 100 Million active monthly users.
7. Habbo – 289 Million Users
Habbo run by Sulake is a social network aimed at an audience of children and teenagers. Its registration is completely free. However, features such as “habbo credits” come at a premium price where one has to pay to have access. There are rooms where each user can chat with others, also offers text messaging between friends and groups, plus it gives you the ability to create and edit your own profile, and a myriad of things that lets you feel more accommodated. The service was launched in 2000, and has expanded to 31 countries in 20 different languages. Over 75,000 users use the platform daily which translates to about 9.5 million active monthly users and a total of 289 million registered users as of April 2014.
6. LinkedIn – 259 Million Users
LinkedIn is based in Mountain View, California. This is a social network set for the working class, founded in 2002, and later opened to the public on May 5, 2003. At the end of the first month of operation, it had 4,500 registered users. Today LinkedIn has well over 250 million registered users in over 200 countries throughout the world. This was the first social network in America to offer its shares to the public. Twitter has over 187 Million active monthly users as of 2014.
5. Sina Weibo – 380 Million Users
Sina Weibo is China’s Twitter, so to speak which was launched by SINA Corporation on August 14, 2009. It is used by almost 30% of users in China, reaching a nearby impact Twitter has in the United States. As of 2014, Sina Weibo has approximately 380 million registered users on its website. 100 million messages are sent and received through this social networking platform every day.
4. Twitter – 645 Million Users
As we all know Twitter, based in San Francisco, California-is a micro blogging service but equally is considered as a social network, because it has all the characteristics of one. It was created in 2006 and since its launch; it has gained much popularity, especially for providing a completely different and innovative service. As of September 2014 twitter is estimated to have over 645 Million registered users, where over 255 Million of them are active every month.
3. Qzone – 1 Billion Users
In the number three, China’s social network created in 2005 by Tencent, this allows users to keep diaries, send photos to friends, listen to music, and write blogs are located. Qzone is the Asian countries’ largest social network, from January 2009. By august 2014, Qzone had over 1 billion registered users and over 645 million active monthly users. Although Qzone has a wide range of accessories for its users, most of them are not free and its only after buying the “Canary Diamond” can the users all the services without paying extra.
2. Google+ – 1.15 Billion Users
In second place, we have the Google’s social network called Google+, it was launched in late June 2011 The only registration requirement is a minimum age of 13, and despite only having 3 years of life, this network social has quickly become the world’s third most popular, with about 1.15 billion registered users as of where over 35% which translates to about 560 million of these are active. The platform is translated into more than 40 languages. The sharp growth of users in Google+ has largely been due to the large number of Gmail accounts and also from the fact that Google is the largest search engine globally.
1. Facebook – 1.28 Billion Users
The social network of Mark Zuckerberg, which was launched to the public in February 2004; 10 years ago, is headed this list, and because it has already more than 1.28 billion registered users of which 1.01 billion are active monthly users. Facebook currently translated into 70 languages which make it have such a broad audience. It is estimated that over 70% of adults who use social networks are Facebook users, making it one of the best social networks especially for advertising purposes. The consistent growth of Facebook has largely been due to the presence different Apps in the platform that keeps its users busy, the micro blogging features of fan pages and also the acquiring of newer social networking platforms such as the recent WhatsApp, Instagram and other acquisitions.
Although the growth of social media around the world has shown a stunted growth over the past few months, certainly in Western Europe and in the U.S, it’s far from stopped. There’s also a huge potential growth of new users in the developing markets, meaning that the social networking growth will continue for years to come. Indeed, around 200 million new users were added in the past one year. In 2014, the number has active users in social media has advanced from 1.61 billion in 2013, to the current 1.82 billion active users which is expected to overpass the 2 billion mark by 2016.